Does Sex Appeal?

        Does Sex Appeal?  Absolutely.

        Is it insulting to women and more often than not, mind-boggling  ridiculous?    Absolutely.

It's a piece of gum:  http://www.businessinsider.com/mentos-pure-fresh-gum-gets-dirty-with-sexy-ads-pics-2012-8?op=1 

It's fiberglass on wheels:  http://www.youtube.com/watch?feature=player_embedded&v=cpi2IAec9Ho 


         Will it ever end?  Absolutely not.

         No matter the controversy, sex appeal has redeeming value.  Taster's Choice coffee sales went up 10% with their soap opera commercial that had everyone wondering if the couple will end up having an affair or not.  

And everybody knows the guy that gets the truck is worthy of every and any sexy woman on earth!  Yeah.  Right.

The ads that are created to sell product step over the line of what's ethically acceptable all the time.  It appears to be the rule of thumb: 'Shake somebody to the core to get our product attention.'  The advertisement companies can do anything they want under this 'rule of thumb'...until the point of leaving indecency and stepping into obscenity.  But there is so much gray area in the power of suggestion that lies between the two, it's hard to find the actual words that can accuse with absoluteness.    (Eye of the beholder and all that) 

It's a paradox.  Controversy brings in sales and the consumer's cry for ethics causes controversary.

Therefore, since the advertisers will continue numbing the audience as they keep sticking a toe over the line of decency with each new ad....I believe it is the responsibility of the audience to filter through what is comfortable to them.  It is up to the parents to filter what they find acceptable for their children.

Pathetic?  Absolutely.  I don't watch T.V. because of it.  It's my responsibility, my call.

It's a sad reality that advertisers will ALWAYS exploit the insecurities of the consumer.  It is the very core of why people buy,  People think they will somehow be better, live better, be more acceptable, be happier...if they have whatever the advertisement is selling. 

Advertisers may go to church on Sunday, but when they are at work on Monday and looking at the possibility of a fast 10% growth in sales, all ethics get pushed off the table to be replaced with a laser-like focus whose only goal is to cut right through to the weakest parts and pieces of humanity.